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What Are Shareholder Benefits (Yutai)?

Shareholder benefits (yutai) are a program under which a company provides its own products, services, gift certificates, or similar items to shareholders who hold a certain number of shares or more.

How it differs from a dividend

While a dividend returns a portion of profit to shareholders in cash, shareholder benefits are typically provided in kind, such as the company's own products, services, gift certificates, or catalog gifts. Whether to offer a program at all, and what it should include, is left entirely to each company's discretion; there is no legal requirement to do so.

What to keep in mind

The content of a benefit program may change in stages depending on the number of shares held and the length of continuous ownership. The practical value of a benefit (how easily it can be converted to cash or used) varies from company to company, so it is advisable not to base an investment decision on the appeal of the benefit alone, and to also consider the company's business and financial condition.

This article is provided for general informational purposes only and does not recommend or solicit the purchase or sale of any specific investment method or security. Final investment decisions are your own responsibility.

Frequently Asked Questions

Do all companies offer shareholder benefits?
No. Offering shareholder benefits is a discretionary program decided by each individual company, and not every listed company offers one. The content and conditions of the program (such as the minimum number of shares held and holding period required) also vary widely from company to company.
What do I need to do to receive shareholder benefits?
You need to hold at least the required number of shares as of the record date set by each company. You must purchase the shares and have the transaction settled by no later than two business days before the record date (the business day before the ex-rights date).

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