What Is Active Investing?

Active investing is an approach that aims to outperform a market average, such as a stock index, through deliberate decisions about which securities to hold and when to trade.

In an actively managed fund, a professional manager selects holdings based on their own analysis. When an individual investor analyzes securities and trades on their own judgment, that can also be considered a form of active investing.

How it works

Unlike index investing, which aims to track a market average, active investing aims to achieve returns above the market average (excess returns). Because of this, actively managed funds tend to carry higher ongoing management fees than index funds.

Benefits and points to keep in mind

Skillful security selection and analysis can potentially produce results above the market average, but there is no guarantee of outperformance, and results can also fall short of the market average. Compared with other management styles such as index investing, neither approach is inherently superior — each has its own characteristics and points to keep in mind.

This article is provided for general informational purposes only and does not recommend or solicit the purchase or sale of any specific investment method or security. Final investment decisions are your own responsibility.

Frequently Asked Questions

Do actively managed funds always beat the market average?
No. Performance varies by fund and by market conditions, and results can also fall short of the market average (the index). Past performance does not guarantee future results.
Which is better, active investing or index investing?
It's not possible to say in general terms. It's important to weigh factors such as cost and management approach against your own investment policy.